Impressive Picture Quality
The new VIERA models reproduce fast-moving images with outstanding sharpness. Their wide-ranging colour reproduction lends rich expression to movie colours, whilst their high contrast ratios create deep, life-like blacks. Picture quality at this level stirs the emotions and adds to the excitement of watching athletes in heated competition, breathtaking multi-coloured sunsets, or vibrantly colourful resorts and other landscapes.

Easy Operation
In addition to brilliant picture quality, VIERA models offer the easy operation made possible by VIERA Link and the SD card slot1. VIERA Link lets you operate other connected Panasonic AV components using only the VIERA TV's remote control unit. The majority of the VIERA line-up is equipped with a slot for large-capacity SDHC cards. Remove the SD memory card from your digital still camera, slip it in the slot, and you can view a slideshow of your photos on VIERA's big, beautiful screen. In addition, PZ800 series models support the next-generation AVCHD-standard for full-HD moving images, which lets users directly enjoy high-quality full-HD moving pictures with the convenience of a cordless system.

Environmentally Conscious Products
Environmental consideration starts with the design stage, because Panasonic cares about the future of our earth. Lead-free plasma panels and an improved panel life of up to 100,000-hours are examples of how VIERA production helps to conserve the earth and its resources. What’s more, functions now include a new ECO mode to help lower power consumption.

VIERA TV technologies bring higher levels of quality, versatility and enjoyment to home entertainment in the strongest flat-panel display line-up ever. Users will find attractive enhancements in each plasma and LCD TV offered by Panasonic in 2008. In terms of both features and performance, this impressive new line-up reflects Panasonic's quest to continually improve viewing quality, networking and environmentally conscious manufacturing.


V-real 3 and V-real PRO 3 Technology
"V-real" is the collective name for Panasonic's black-box imaging technologies, which have now evolved into the V-real 3 and V-real PRO 3 of the 2008 VIERA models. In the process, we redesigned every V-real device. We combined technologies that were originally developed to produce the HD camcorders that relay the excitement of the Olympic Games with technologies that were created by the Panasonic Hollywood Laboratory (PHL) for moviemaking. Image quality was scrutinized from every angle to give VIERA its deeply moving impact.

VIERA V-real 3 /V-real PRO 3 Processor
This key device processes the video signal it receives, outputting an extremely high-quality signal that helps create the beautiful, high-definition images that distinguish VIERA.

VIERA V-real 3 /V-real PRO 3 Driver
Our high-performance driver controls the drive power to optimize panel performance. The resulting images show every motion clearly and express each step of gradation in delicate detail.

VIERA Plasma G11 HD/G11 Full-HD Panel
The full-HD panel (1920 x 1080 resolution) directly displays the 1080p images that are processed by the video circuit to ensure highly detailed 1080p images.

Flicker-less, easy-to-see images
100Hz Double ScanA Plasma TV driven at 50Hz can cause an annoying flicker due to a shortage in the number of pictures displayed per second. Therefore, each picture is displayed twice as if the Plasma TV is driven at 100Hz Double Scan, i.e., the number of pictures displayed is increased to avoid any flickering.

Clear details even in dark scenes
High Contrast Native 30,000:1 (Dynamic more than 1,000,000:1)
The new Real Black Drive system (a pre-discharge suppression system) and the improved panel production processes combine to reproduce outstanding blacks with the outstanding contrast. They accurately reproduce scenes, especially those with a delicate balance of light and shadow.

Colour reproduction exceeding the HDTV standard
Wide Colour Gamut Panel with x.v.Colour
VIERA's large colour space covers 110% of the HDTV colour standard. This wide gamut has been achieved by an advanced panel structure and newly developed filter, and also produces richer, more vivid colouring from x.v.Colour signals.

Smooth gradation lends natural expression to images
5,120 Equivalent Steps of Gradation
A full 5,120 equivalent steps of gradation smoothly expresses each image. Outstanding gradation performance accurately depicts even the tiniest shades of colour in a sunset. It also supports the Deep Colour ( HDMITM V.1.3 ) standard, which is capable of expressing natural colours, to maximize the beautiful images of high-quality image sources.